Why should I add a blog to my website?

Maintaining a blog for your business’s website can be a great way to connect with your customers, boost sales, announce events, improve search engine rankings and strengthen your brand.

What is a blog?

A blog is a web page that displays a series of entries or posts (articles, updates, etc.). The term was originally written as “weblog” literally meaning “web log”.  Blogs are usually based on a specific topic or range of topics, effective business blogs usually contain content relevant to the services they provide their customers.

Boost your search rankings:

Keywords- Every day the search engines are crawling the internet.   They read through websites in an effort to determine the relevance of keywords on each website.  Writing rich blog posts with unique content and intelligent discussion can certainly improve the search engines perception of your website and boost your rankings.    Keyword relevance is only one small aspect of search engine optimization but it is still an important factor.

Backlinks- Backlinks are still king when it comes to search engine results, a backlink is simply a hyperlink that points from one website to another.  From a search engine point of view, a backlink is essentially a vote saying that your website vouches for the credibility of the linked website.  If you can share interesting information on your blog articles that others sites will link to, your search rankings will benefit.

Broadcast to your audience:

A business blog gives you the opportunity to communicate with your customers in ways that far surpass the capabilities of a static website.  Blogs are very easy to update and usually discuss current subjects, this makes it an ideal format if you want to let your visitors know about an upcoming sale or event.  On a regular website, the site must be painstakingly updated on a regular basis for the same result.

Establish your authority:

Your trade is your area of expertise, why not become a renowned authority in your area?  Regular blog postings that share knowledge and provoke conversations will boost the credibility of your business and your unique expertise.


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